The double advantage of a FAQ section on a website

Websites, visitors and search engines are interconnected. They form a playing field that require webmasters to examine truly what they can provide to their target audience and how the search engine can understand to bring the correct message in front of the best search engine users.

A website is often considered a flexible corporate brochure for companies. The difference with the physical brochure is that most visitors seek for an answer to their question(s) or are driven towards a website via marketing, advertising and, or branding. The curiosity of a website visitor often allows for a sneak preview. When the information published meets their desires, they often read more.

Online marketing combines several strategies that drive people towards a website. Webmasters must think about a lot of things before they can launch their website. The structure and physical appearance is one, but equally important is the design and infrastructure that is tailored to both search engines as well as the visitor. Search engines drive visitors to the website and are therefore a not to missed part of the overall online marketing strategy. More tips and tricks on building a website and help the search engines and visitors find its pages is available online in many different websites. 

Alongside the standard framework that includes the page and on-site search engine optimization (SEO), webmasters must still consider the XML sitemap and FAQ section on the website for optimal user friendliness, visibility and of course the explanation of the available information on the website. A proper FAQ section is there for the search engine to understand the subject of the website, and for the visitor to see what a purchase of a product or service via a website entails. 

Webmasters are subject to the algorithm updates that search engines, too fit and too bad, impose on them. This means that they have to constantly focus on amendments and improvements of their website. The change alone of total usability via notebooks and desktop computers to mobile data has already changed a lot for both. More is included in the form of the search engine protocols that do not reveal their modus operandi. 

The best base point for webmasters and online marketers is to understand what a search engine truly wants. Their business model is to attract as much users as they can to provide them with the best answer to their question. Websites, documents and articles that provide the best answer to a query 'wins'. Winning in the world of search engine optimization simply means that this article is awarded with high rankings on the search engine results page. This will never change because without the best answer to a question, a search engine user will will seek for alternatives. 

As a conclusion, one can say that a website should constantly provide the search engine user with the most appropriate answer to their question. Before this can be valued by the search engine that drives the user to the website, the search engine must be explained what the website is about and how good the article truly is. Search engines use a variety of tools to get to this point but will mainly consider the fundamental background of the information provision for their users and advertisers to ensure that they deliver on their promise. For webmasters it is therefore mission critical to understand what the purpose of a search engine is. The answer may be simpler than expected.