The main purpose for involving the website with search engine optimization methods is to boost the traffic of the website. This can only be done if the site were visible in the major search engines like Google. However, there are a lot of things that need to be done to get that website onto the very first page of the search engine page results.
One method that could also increase the traffic is to get the website into the directories. The directories will make it easier for browsers to find the website within the range of definite categories. The directories are not search engines, these only shows the websites that have a certain criterion and have information which are considered important.
The main purpose of using directories is to make sure that the traffic for a specific website in increased. This can be done by choosing to get featured in popularly used directories like those of Yahoo. This will channel the targeted traffic directly to the subject specific website and will increase the popularity of the link and then, increase the SERP ranking in Google.
There are very simple methods to get this done successfully: