It seems as if everyone who is making a living out of websites is all about this thing called search engine optimization or otherwise knows as SEO. But really, does anyone really know what it is all about and also what it entails? For the uninitiated, SEO is the practice of people using various links to elevate the popularity of a website and therefore making sure that it ranks higher in the search results of various search engines. It may sound really simple but people who are involved in it will tell you that it is anything but simple and that it is time intensive, mind numbing and back breaking work.
There is no easy way about it although there are some tools that may make an easier time of the job, nothing beats good old back breaking work to make hundreds of links which are hellishly difficult to make. Also, to make one link is hard enough but to make a link that is powerful and will result in some positive stuff for the website is something else entirely too.
If you are looking for a good SEO firm to do some SEO work for you, you should not get the one that sent you that SPAM email with a guarantee of a free trial if you hand over the details of your website to them so that they can access it. This is not called SEO, this is what people call a scam and you will do well to steer clear of it. Instead, you can try looking for an SEO company that specializes in your type of businesses so that you are sure to get what you pay for. Also, you will want to ask for their references whether you are talking to a freelancer or a firm that does SEO.