Most people think that social media is a separate part of online advertising and SEO. This is false, social media is in fact integrated into both and it should always be done side by side with the two. The social media sites are very important to making a website more popular on the internet.
If you want to make your company have that individuality that would make it a real player on the internet world market, then creating a web page in one of the social networks will allow the customers to interact with the company. This will make it more efficient for the company to use whatever information comes their way which should improve their performance as well.
Social networks like Twitter and Facebook are very attractive for there are millions of members and followers which make use of them. Take for example Facebook, it has more than 5 million members around the globe and the numbers are rising. Most of the members actually log into the site several times a day just to get the updates that they need from their friends and family. Imagine, on one platform alone, the company can already tap millions.
Updates for the customers and clients can be delivered weekly, daily, or even hourly, it really depends on how it can be arranged to be done. This will give the customer the perceptions of being involved in and interacting with the company, giving the company an edge over other competitors. The feeling of being someone ‘special’ can only be done through the social network.
One of the biggest advantages to social networking is that they, the customers, get to communicate directly with the company. If they have cause for concern, complaints, praise or opinions they want to share, they can do so directly and immediately. This will allow the other visitors to find out how the company deals with whatever issues that may arise. As modern advertising is dependent on the creation of a personal relationship with the companies and consumers, the only way to do away with the impersonal touch is to make use of the popular social networks.