Link building will get that website more visible. Link building will increase the ranking. Link building is simple to do. Link building is ....... The words can go on and on, but to make a long story short, link building is the only way that will direct the many browsers to your website.
Link building is actually leaving your links in different websites, especially if the websites they are left in are more popular than or just as popular as yours. Their visitors will see your link, click on it, and get directed to your website. This is the dream scenario, but it can turn into a nightmare.
You have to make sure that your website can satisfy the many visitors. If your website falls short on the satisfactory criteria, your website can get a lot of complaints which would lead the major search engines to penalize or remove your website from their directories and search engine results page.
It is very important to be able to direct the visitors to your site quickly as well, and this can only be done if your graphics are light and easy to load up. No matter how successful your link building is done, if your site does not open in less than ten seconds the visitors will click to another site.
Link building is just one of the four major SEO tasks which should increase the traffic and visibility of your website. You have to make sure that this is not alone in its endeavour by making sure that the other three will also do their part.
Link building can be done properly and you have to make sure they are done properly. They should only be built in sites which have relevance to your site, do not leave them in sites which have nothing to do with your products or web content. If you do, you would only be wasting your time and efforts.